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With times becoming increasingly difficult, brands and businesses are looking for more efficient ways to spend their marketing ringgits. While mass media still gets a large chunk of the advertising budgets, online advertising has grown significantly in the last 5 years to the point that online ad spending is to overtake TV budgets in year (2015) in Malaysia. Online advertising is a general term since it takes many forms, from display to social, from EDM to search.

In this article, we will focus on search engine marketing (SEM) and why it has become so crucial for businesses – whether large or small – to consider investing in this particular field.

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