Loke's Ice Cream
CMS Website & Blog for Natural Fruit Ice Cream Brand
Custom CMS website for Loke's Ice Cream, a Malaysian natural-fruit ice cream brand, with product showcase, brand storytelling, a built-in blog, and direct Shopee and Lazada deep-links for marketplace fulfilment.
Overview
About this project
Loke's Ice Cream is a brand-led CMS website built by Advisory Apps for a Malaysian ice cream producer whose products are sold on Shopee and Lazada and crafted from 100% natural fruits without preservatives, colouring, or artificial fragrance. The site combines a flavour catalogue, a dedicated brand-story page, an FAQ section, and customer testimonials with a built-in blog engine for ongoing content marketing — all managed through a custom admin panel. Marketplace deep-links route shoppers from each product to the brand's existing Shopee and Lazada listings, so the team can drive top-of-funnel discovery through SEO and editorial content without operating its own checkout or fulfilment stack.
What We Delivered
Key features & capabilities
Custom CMS Backend
Admin panel lets the team manage products, brand pages, FAQs, and blog content without developer involvement.
Built-In Blog Engine
WYSIWYG editor publishes articles with featured images, categories, and SEO-friendly URLs for ongoing content marketing.
Flavour Catalogue
Curated product showcase highlights each ice cream flavour with hero photography and tasting notes.
Brand Story Page
Dedicated "Our Brand" section conveys the 100% natural fruit, preservative-free positioning that differentiates the product.
Marketplace Deep-Links
One-tap CTAs send shoppers directly to the brand's Shopee and Lazada listings, avoiding the cost of running an in-house checkout.
Customer Testimonials
Reviews block surfaces real customer feedback with portrait avatars to build social proof on key landing pages.
FAQ Section
Structured question-and-answer page reduces repeat enquiries and supports answer-engine discovery.
Responsive Mobile-First Design
Tablet and phone layouts preserve hero photography, CTAs, and navigation so the brand reads consistently on every device.
Media Library
Centralised image and asset management lets the team reuse product photography across pages and blog posts.
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