January 2020

2019 Social Media Trends and Analysis (Part 1)

Billions of people around the world use social media to share information and make connections. On individual level, social media allows you to communicate with friends and family, learn new things, develop your interests, and be entertained. On a professional level, you can use social media to broaden your knowledge in a particular field and build your professional network by connecting with other professionals in your industry. At the business level, social media allows you to engage with your audience, gain customer feedback, and elevate your brand.

According to Hootsuite, the number of Social Media Users is 3.534 Billion (46% Penetration of Total Population: 7.713 Billion) globally. With the number of users arise, Facebook by Facebook Inc. recorded the highest number of active users with 2.375 Million. The spot is followed by YouTube (2 Billion), WhatsApp (1.6 Billion), Facebook (1.3 Billion), WeChat (1.112 Billion) and Instagram (1 Billion).

Malaysia, with the number of populations of 3.25 Million (Urbanization: 76%) shows the number of active social Media users with approximately 25 Million users (80% of population). Average daily time spent using internet via any device is 8 hours and 05 minutes; where average time spent for social media: 2 hours 58minutes, tv viewing time (broadcast, streaming, VOD): 2H 52 M, streaming music: 1h 18M.Youtube graded as the highest social media platform’s engagement from Malaysian with 93% active user for Q2 2019.The top 10 of social media platforms in Malaysia can be seen as follows:

Figure 1: Top Social Media Platforms in Malaysia 2019


02 Jan 2020